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国际商务英语 第3版【2025|PDF下载-Epub版本|mobi电子书|kindle百度云盘下载】

国际商务英语 第3版
  • 孙莹主编 著
  • 出版社： 北京：经济管理出版社
  • ISBN：9787509649053
  • 出版时间：2017
  • 标注页数：239页
  • 文件大小：47MB
  • 文件页数：250页
  • 主题词：国际商务－英语

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图书目录

Module 1 INTRODUCTION1

Chapter 1 The World Renowned Banks1

1.1 Citigroup1

1.2 Dai - Ichi Kangyo Bank1

1.3 JPMorgan Chase2

1.4 Bank of America2

1.5 Barclays Bank3

1.6 Hong Kong and Shanghai Banking Corp.Ltd3

1.7 Bank of China3

1.8 Bank of Montreal4

1.9 Swiss Bank Corp4

1.10 First Interstate Bankcorp5

1.11 Standard Chartered Bank5

1.12 Deutsche Bank6

1.13 Bank of England6

Reading Material6

Exercises7

Business Tip： Business Meeting8

Chapter 2 International Economic Organizations8

2.1 Comprehensive Economic Organizations8

2.2 Organizations in Trade16

2.3 Organizations in Finance18

Reading Material23

Exercises25

Business Ti Business Lunch26

Module 2 INTERNATIONAL MARKETING27

Chapter 1 Introduction to Marketing27

Reading Material29

Exercises30

Business Tip： Making a Client Wait31

Chapter 2 Analysis of Market Environment31

2.1 Background of Market Environment31

2.2 Relevant Knowledge34

Reading Material34

Business Tip： Learn about the Art of Gifting35

Chapter 3 Market Research36

3.1 Pre - knowledge36

3.2 Theory of Marketing37

Business Tip： Express Yourself through Your Business Card39

Chapter 4 Market Segmentation， Targeting and Positioning40

4.1 Introduction40

4.2 Relevant Knowledge43

Reading Material45

Exercises52

Business Tip： Negotiating Tip53

Chapter 5 The Marketing Mix54

5.1 4P’s54

5.2 Promotional Mix56

Chapter 6 Channels of Distribution66

6.1 Channels of Distribution66

6.2 Wholesaling69

Business Tip： Conversational Tip72

Chapter 7 Marketing for E - commerce72

7.1 Marketing for E - commerce72

7.2 Relevant Knowledge75

Reading Material77

Module 3 PRACTICE OF INTERNATIONAL BUSINESS81

Chapter 1 Establishing Business Relations81

1.1 Pre - knowledge81

1.2 Correspondence82

1.3 Dialogues87

Exercises88

Reading Material90

Chapter 2 Inquiries and Offers95

2.1 Pre - knowledge95

2.2 Correspondence96

2.3 Dialogues100

Exercises102

Reading Material105

Chapter 3 Counteroffers115

3.1 Pre - knowledge115

3.2 Correspondence116

3.3 Dialogues118

Exercises121

Reading Material123

Chapter 4 Shipment126

4.1 Pre - knowledge126

4.2 Correspondence128

4.3 Dialogues135

Exercises136

Reading Material138

Chapter 5 Insurance143

5.1 Pre - knowledge143

5.2 Correspondence145

5.3 Dialogues147

Exercises151

Reading Material153

Chapter 6 Terms of Payment157

6.1 Pre - knowledge157

6.2 Correspondence158

6.3 Dialogues167

Exercises169

Reading Material171

Chapter 7 Conclusion of Business175

7.1 Pre - knowledge175

7.2 Correspondence176

7.3 Dialogues180

Exercises182

Module 4 BUSINESS CONTRACT MAKING187

Chapter 1 Concept of Business Contract187

1.1 Theory of Business Contract187

1.2 Relevant Knowledge189

Reading Material191

Exercises193

Chapter 2 Tips for a Business Contract193

2.1 Tips to Create Business Contract193

2.2 Tips for Business Contract Drafting197

2.3 Tips for Business Contract Reviewing198

2.4 Tips for Business Contract Negotiating198

2.5 Tips for Business Contract Signing199

Exercises199

Reading Material199

参考答案230

参考文献238

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