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商务英语综合教程学生用书 第2册【2025|PDF下载-Epub版本|mobi电子书|kindle百度云盘下载】

商务英语综合教程学生用书 第2册
  • 彭青龙主编；王瑞昀分册主编 著
  • 出版社： 北京：对外经济贸易大学出版社
  • ISBN：9787811345070
  • 出版时间：2009
  • 标注页数：194页
  • 文件大小：67MB
  • 文件页数：205页
  • 主题词：商务-英语-高等学校-教材

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图书目录

Unit One Money1

Text A Money and Banking4

Text B Background to the Euro11

Text C Manners in Different Countries15

Unit Two Public Relations19

Text A Public Relations Specialists20

Text B The Facts Are There in Black and White27

Text C Building Business Relations32

Unit Three Personal Finance35

Text A Home Schooled36

Text B Borrowing Money:Understanding How the Numbers Work42

Text C Personal Financial Planning47

Unit Four Business Etiquette51

Text A Office Manners of a Secretary52

Text B Phone Manners59

Text C Bill Gates Steps Aside at Microsoft63

Unit Five Building Brand67

Text A Labelled with Love—the Extracts from the Interview with Nirmalya Kumar68

Text B Ben ＆ Jerry's Homemade Inc75

Text C China Revealed80

Unit Six Concept of Management83

Text A Fergie Balfour—An Energetic Leader84

Text B An International Project Manager's Day(A Case)90

Text C The History of Olympic Games95

Unit Seven Globalization99

Text A China Remains Strongly Appealing to Foreign Capital100

Text B Globalization Splits Rich and Poor107

Text C Voices from China's Past:Cai Yuanpei on Globalization113

Unit Eight E-Marketing117

Text A ABCs of Internet Selling117

Text B Computers Can't Smile124

Text C Dumbest Generation128

Unit Nine Communication132

Text A A Targeted Media Campaign133

Text B I Can't Afford a Public Relations Campaign,Can I?139

Text C The Art of Action144

Unit Ten Employee Management147

Text A The Human Touch148

Text B Ritz-Carlton:Taking Care of Those Who Take Care of Customers155

Text C Employee Communication at FedEx160

Unit Eleven Career Guidance164

Text A Opening One's Own Business164

Text B What Are International Managers Looking For?172

Text C I Think I Will Be a CEO One Day—Yang Songjun176

Unit 12 Expert Economist179

Text A Alan Greenspan:the Most Powerful Guy180

Text B Cautious of Creating Too Much Complexity187

Text C China's Entry into WTO192

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