经贸英语 第2版【2025|PDF下载-Epub版本|mobi电子书|kindle百度云盘下载】

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Unit 1 Business and Trade1

Work Objectives1

Module Ⅰ Lead-in:Looking ＆ Thinking1

Module Ⅱ Listening ＆ Speaking3

Module Ⅲ Reading ＆ Understanding6

Reading A International Trade6

Reading B Yard Sales in the United States14

Module Ⅳ Linking up:Reading Skills ＆ Word Building21

Module Ⅴ Building-up More Skills26

Module Ⅵ Funny Time30

Unit 2 Company Presentations31

Work Objectives31

Module Ⅰ Lead-in:Looking ＆ Thinking31

Module Ⅱ Listening ＆ Speaking33

Module Ⅲ Reading ＆ Understanding36

Reading A A Trend—Businesses Today Go Global36

Reading B IKEA—Making Life Better44

Module Ⅳ Linking up:Reading Skills ＆ Word Building51

Module Ⅴ Building-up More Skills55

Module Ⅵ Funny Time58

Unit 3 Conference and Exhibition59

Work Objectives59

Module Ⅰ Lead-in:Looking ＆ Thinking59

Module Ⅱ Listening ＆ Speaking61

Module Ⅲ Reading ＆ Understanding64

Reading A Trade Show—A Promising Industry64

Reading B Fashion Shows70

Module Ⅳ Linking up:Reading Skills and Word Building77

Module Ⅴ Building-up More Skills80

Module Ⅵ Funny Time83

Unit 4 New Retailing Program84

Work Objectives84

Module Ⅰ Lead-in:Looking ＆ Thinking84

Module Ⅱ Listening ＆ Speaking86

Module Ⅲ Reading ＆ Understanding90

Reading A Factory-to-Store Strategy Pays Off for US Retailer90

Reading B Carrefour—World's Largest Food Retailer98

Module Ⅳ Linking up:Reading Skills and Word Building105

Module Ⅴ Building-up More Skills108

Module Ⅵ Funny Time112

Unit 5 Business Dinner113

Work Objectives113

Module Ⅰ Lead-in:Looking ＆ Thinking113

Module Ⅱ Listening ＆ Speaking115

Module Ⅲ Reading ＆ Understanding118

Reading A Doing Business over Meals118

Reading B A Bigger and Better Reception123

Module Ⅳ Linking up:Reading Skills and Word Building130

Module Ⅴ Building-up More Skills132

Module Ⅵ Funny Time136

Unit 6 Brands137

Work Objectives137

Module Ⅰ Lead-in:Looking ＆ Thinking137

Module Ⅱ Listening ＆ Speaking139

Module Ⅲ Reading ＆ Understanding141

Reading A Developing A New Brand141

Reading B The Importance of Brands149

Module Ⅳ Linking up:Reading Skills and Word Building155

Module Ⅴ Building-up More Skills157

Module Ⅵ Funny Time161

Unit 7 Money and Banking Matter162

Work Objectives162

Module Ⅰ Lead-in:Looking ＆ Thinking162

Module Ⅱ Listening ＆ Speaking164

Module Ⅲ Reading ＆ Understanding167

Reading A How the Pound Killed British Industry167

Reading B How to Turn Your Clicks to Cash174

Module Ⅳ Linking up:Reading Skills and Word Building181

Module Ⅴ Building-up More Skills184

Module Ⅵ Funny Time189

Unit 8 Marketing190

Work Objectives190

Module Ⅰ Lead-in:Looking ＆ Thinking190

Module Ⅱ Listening ＆ Speaking192

Module Ⅲ Reading ＆ Understanding195

Reading A Give Benefits Not Products195

Reading B Internet Marketing Promotion Today201

Module Ⅳ Linking up:Reading Skills and Word Building209

Module Ⅴ Building-up More Skills213

Module Ⅵ Funny Time217

Unit 9 Customer Service218

Work Objectives218

Module Ⅰ Lead-in:Looking ＆ Thinking218

Module Ⅱ Listening ＆ Speaking220

Module Ⅲ Reading ＆ Understanding223

Reading A Customer First Customer Service223

Reading B Customized Shops Bring the Customers230

Module Ⅳ Linking up:Reading Skills and Word Building236

Module Ⅴ Building-up More Skills241

Module Ⅵ Funny Time243

Unit 10 Starting up Your Own Business244

Work Objectives244

Module Ⅰ Lead-in:Looking ＆ Thinking244

Module Ⅱ Listening ＆ Speaking247

Module Ⅲ Reading ＆ Understanding250

Reading A Nike's E-recruitment Strategy250

Reading B Start up the Easy Way by Opening A Franchise257

Module Ⅳ Linking up:Reading Skills and Word Building265

Module Ⅴ Building-up More Skills267

Module Ⅵ Funny Time271