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经济贸易英文阅读精萃【2025|PDF下载-Epub版本|mobi电子书|kindle百度云盘下载】
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- 谢毅编著 著
- 出版社: 上海:华东理工大学出版社
- ISBN:7562803412
- 出版时间:2001
- 标注页数:251页
- 文件大小:11MB
- 文件页数:259页
- 主题词:商务英语
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图书目录
前言(Preface)1
Lesson 1 Where Do We Go From Here?1
Lesson 2 The Power of the Well-Managed Database(Ⅰ)11
Lesson 3 The Power of the Well-Managed Database(Ⅱ)21
Lesson 4 Yes,the Markets Do Go Down30
Lesson 5 Paradoxical Thinking and Creativity40
Lesson 6 Pricing: Part Art,Part Science51
Lesson 7 Brand Strategies and Consumer Behaviour63
Lesson 8 Creating A Sales Force To Be Reckoned With75
Lesson 9 When Do Commercials Boost Sales?86
Lesson 10 Technologies Can Take Off Fast97
Lesson 11 The World Economy on the Edge(Ⅰ)108
Lesson 12 The World Economy on the Edge(Ⅱ)118
Lesson 13 Changing the Rules of the Marketing Game(Ⅰ)132
Lesson 14 Changing the Rules of the Marketing Game(Ⅱ)142
Lesson 15 Choosing Where to Go Global: How to Prioritise Markets152
Lesson 16 Competitive Strategy in the Information Age163
Lesson 17 So the Elephants Danced(Ⅰ)176
Lesson 18 So the Elephants Danced(Ⅱ)185
Lesson 19 Electronic Cash and the End of National Markets(Ⅰ)195
Lesson 20 Electronic Cash and the End of National Markets(Ⅱ)207
Ket to the Exercises220
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